A fashion forecasting pdf is an indispensable resource for anyone Slbux who is interested in predicting trends for a season. It contains numerous examples from different periods in fashion history, so you can easily spot which trends are most likely to become popular in the upcoming months. The book is divided into chapters, each of which focuses on a specific topic. It includes topics such as global colour, seasonal trends, social media, and the future consumer. The content of the fashion forecasting pdf includes trend talks conducted by Trend Experts who curate and share insights and theories on the latest trends.
Trends can be classified into two categories: short-term and long-term. Short-term forecasting is used by products developers, merchandisers, and production managers. Most apparel companies subscribe to various services that provide them with information on color, textile, and style directions. Long-term forecasting is used by business executives for long-term corporate planning. It helps identify cultural shifts and identify products for a given season. This type of fashion forecasting can help companies prepare for new trends and develop new products.
The book also explains how the forecasting process can help companies develop their marketing strategies. By using valid and reliable information, fashion companies can plan ahead of time and anticipate consumer wants and needs. The book interviews key players in the industry, from analysts to project consultants. It also explores the role of marketing and research within the forecasting industry. Regardless of what your business model is, it’s important to master the art of fashion forecasting justprintcard.